An image of an incinerator in valley in the distance, amongst a highly industrialised area, belching out a big plume of smoke, surrounded by smog and dull blue sky

 

 

 

To us, it makes sense to repurpose fabric that has already been manufactured, destined to be thrown away, instead of wasting more water and resources manufacturing new materials to use as wrapping fabric.

One of the recommendations by the Environmental Audit Committee, in their clothing consumption and sustainability report, calls to "ban incinerating or landfilling unsold stock that can be reused or recycled"